Single vs Treblehooks
The backbone of the ClatterBrat brand comes from saltwater fishing. Saltwater anglers throwing artificials learn quickly that the appearance of a lure is inconsequential to the fish. Fish can not care less how a lure looks. Long time classic saltwater lures have caught many thousands of fish from beaches around the world and those lures amount to painted wooden dowels or slabs of metal with hooks. What drives fish to strike lures is flash, sound, scent if added, action and location in the water column. More important than those attributes is the competitive nature of game fish. For lures to be successful, generally, large numbers of fish are needed. This is because their competitive nature drives them to strike anything that moves, not because they are hungry or want the lure but because they want to get it before the fish beside them gets it. When fish are being caught on lures it signals that a fair number of fish are around. When only a couple fish are around competition is almost non-existent and the fish are more selective. This is when lure fishermen do poorly and bait fisherman do better.
Saltwater fishermen change treblehooks for single hooks on their lures. They do this because of too many memories trying to get a plug disconnected from a 10 pound kicking bluefish on the beach. The fish is 10 pounds of solid muscle and extremely aggressive. With 2 or 3 treblehooks entangled around the fishes body the task of removing them without hurting the fish is huge because the animal will fight. Too many fisherman have been horribly impaled by treblehooks trying to minimize damage to the fish. On those days the fishing expedition ends immediately, followed by a trip to the local hospital emergency ward to have the lure removed. In the end, saltwater anglers learn that a single hook costs nothing but gains so much. No fish is lost because of using single hooks but they are so much easier to get unhooked and the danger of getting stuck in a hand or arm is reduced. Therefore, single hooks are better for the fish and the fisherman.
Why not apply this information to freshwater?

Gibbs, Stillwater & Storm Saltwater Plugs
Fresh & Saltwater Lures by ClatterBrat
Why do most lures come with treblehooks? You can answer this for yourself if you think about it. Who is selling the lure and what is their primary goal? Obviously, they want buyers to be successful so that you will buy more of their lures. Lure makers care less about the fish than they care about selling lures. This is the main objective behind treblehooks. They want you to have the best chance of landing fish because it leads to confidence in and more sales for their products. Are treblehooks necessary? No. Some companies understand this and most that do are owned and operated by fishermen. Search around and you will find good and effective lures that are equipped with single hooks out of the box. Otherwise, you can change treblehooks out for single hooks on your lures.
The single hook is a key signature for Clatterbrat and my committment is this: every Clatterbrat lure will be made with a single hook. That is the optimum setup for fishing fresh and saltwater. I challenge you to get a Clatterbrat lure in your tacklebox and give it a try.
Premimum Eagleclaw® hooks are a vital part of Death Dealer Bart and all Clatterbrat lures.
Clatterbrat lures are developed, produced and marketed by me. I have fished fresh and saltwater more than 40 years.

Bass Wishes,
Skip Bertrand

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